About Marijuana Edibles.
AD: Sally Mills
D: Patrick Bone
After creating Chron+za, a marijuana-infused frozen pizza brand, we were faced with the challenge of advertising around current marijuana laws. Since it's still illegal to directly advertise marijuana products in major media outlets, the solution was to create an event that could be advertised for, the Couch Tour, and have Chron+za sponsor the event. The strategy behind the Couch Tour campaign is the same as Chron+za's: the combination of the best things on Earth could've only been conceived in the Heavens-- or somewhere High in Sky.
